CaseStudies

Urban Company: How a Start-up is Disrupting theHome Services Market in India

Introduction Urban Company is a start-up that connects customers with verified and trained service professionals who offer various home services such as beauty, wellness, home repairs, cleaning, etc. Urban Company operates in 35 cities across India, UAE, Singapore, Australia, and the UK. It has over 35,000 service partners on its platform who have served more …

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Zerodha Case Study: Disrupting Stock Trading with Innovation and Accessibility

Introduction: Learn how Zerodha, the leading fintech company, revolutionized stock trading with its unique approach. Discover how this Indian firm disrupted the brokerage industry, introduced affordable pricing models, and empowered retail investors. The Genesis: Explore the motivation behind Zerodha’s creation and the personal experiences of its founders, Nithin Kamath and Nikhil Kamath. Understand the driving …

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Phone Pe – Simplified Transactions

Phone Pe- A startup which simplified payment transactions in India Introduction: Phone Pe is an Indian digital payments and financial services company, headquartered in Bengaluru. The Phone Pe app, based on the Unified Payments Interface (UPI), went live in August 2016. Using Phone Pe, users can send and receive money, recharge mobile, DTH, data cards, …

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UPSTOX

UPSTOX Introduction: Upstox is a popular online discount brokerage firm based in India. Founded in 2011 by Ravi Kumar and Shrini Viswanath, Upstox aims to democratize access to financial markets by providing a user-friendly and technologically advanced trading platform. With a mission to empower retail investors and traders, Upstox has gained significant traction in the …

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Apna: How a Start-up is Empowering the Blue- and Gray-Collar Workforce in India

Apna Start up – Case Study Introduction Apna is a start-up that connects blue- and gray-collar workers with like-minded people and places to work. Apna is a professional networking and job-search platform that helps workers find jobs, learn new skills, network with peers, and grow their careers. Apna operates in 14 cities across India and …

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